Jacob Yoss We’ve been dreaming of the metaverse collectively for quite some time. The Matrix. Ready Player One. Free Guy. Tron. The newer Jumanji movies. We’d be remiss not to mention the novel Snow Crash. …

Traci Ruether Using videos to promote goods and services is a no-brainer. Since the first U.S. TV ad aired in 1941, video marketing has taken on a life of its own. …

Jacob Yoss What do you picture when you imagine live streaming? It might be an influencer unboxing a package on Instagram, someone playing video games on Twitch, or your niece or nephew’s graduation ceremony you can’t attend in person. …

Barry Owen The 2022 International Broadcasting Convention (IBC), held in person for the first time since 2019, was back at the RAI Convention Center in Amsterdam with thousands of attendees and an air of excitement for the streaming industry’s future. This year had a lower attendance of 37,071 people from…

Jacob Yoss We’ve known it for a while, but it’s fun to say again: video is the future of business. Hubspot reports that 72% of consumers around the world prefer to learn about products and services through videos, and 81% of organizations already use it as an essential marketing tool. …

Barry Owen Despite its nearly 3,000-year history, the Olympics took a major departure from tradition this year. The 2022 Beijing Winter Games were one of a kind due to epidemiological, environmental, and political obstacles. More specifically, the global pandemic, Beijing’s snowless climate, and China’s human rights crisis all presented challenges…

Traci Ruether Organizations across every sector are unlocking business value with video. The healthcare industry’s rapid adoption of telehealth and connected wellness was powered by streaming technologies, while social media giants like Facebook are reimagining their strategy entirely to focus on immersive virtual reality (VR) video. Internally and externally —…

Barry Owen We’ve said it before, and we’ll say it again: video is revolutionizing business. The healthcare sector now relies on video-connected wellness devices, remote surgical capabilities, and smart hospitals equipped with AI-based surveillance for day-to-day operations. …

Traci Ruether For most broadcasters, the goal is simple: reach as many viewers as possible. Achieving this, however, is a bit more complex. Not only is there more content than ever before, but also more platforms competing for your audience’s attention. Enter simulcasting. Also called multistreaming, simulcasting is a technical…