Dec 8, 2022OTT Trends and Future PredictionsBarry Owen The streaming industry is bigger than it’s ever been. …Advertising8 min readAdvertising8 min read
Nov 23, 2022The Role of Video in the MetaverseJacob Yoss We’ve been dreaming of the metaverse collectively for quite some time. The Matrix. Ready Player One. Free Guy. Tron. The newer Jumanji movies. We’d be remiss not to mention the novel Snow Crash. …Metaverse8 min readMetaverse8 min read
Nov 17, 20225 Video Marketing Examples to Copy in 2022 and BeyondTraci Ruether Using videos to promote goods and services is a no-brainer. Since the first U.S. TV ad aired in 1941, video marketing has taken on a life of its own. …Video Marketing8 min readVideo Marketing8 min read
Nov 1, 2022Add Live Streaming to Your Business StrategyJacob Yoss What do you picture when you imagine live streaming? It might be an influencer unboxing a package on Instagram, someone playing video games on Twitch, or your niece or nephew’s graduation ceremony you can’t attend in person. …Marketing11 min readMarketing11 min read
Sep 21, 2022IBC 2022: Key Trends and TakeawaysBarry Owen The 2022 International Broadcasting Convention (IBC), held in person for the first time since 2019, was back at the RAI Convention Center in Amsterdam with thousands of attendees and an air of excitement for the streaming industry’s future. This year had a lower attendance of 37,071 people from…Broadcasting6 min readBroadcasting6 min read
Mar 30, 20225 Powerful Ways Businesses Are Leveraging VideoJacob Yoss We’ve known it for a while, but it’s fun to say again: video is the future of business. Hubspot reports that 72% of consumers around the world prefer to learn about products and services through videos, and 81% of organizations already use it as an essential marketing tool. …Streaming5 min readStreaming5 min read
Mar 9, 2022The Technology Behind the 2022 OlympicsBarry Owen Despite its nearly 3,000-year history, the Olympics took a major departure from tradition this year. The 2022 Beijing Winter Games were one of a kind due to epidemiological, environmental, and political obstacles. More specifically, the global pandemic, Beijing’s snowless climate, and China’s human rights crisis all presented challenges…Broadcasting8 min readBroadcasting8 min read
Feb 7, 20223 Ways Video Is Revolutionizing Business in 2022Traci Ruether Organizations across every sector are unlocking business value with video. The healthcare industry’s rapid adoption of telehealth and connected wellness was powered by streaming technologies, while social media giants like Facebook are reimagining their strategy entirely to focus on immersive virtual reality (VR) video. Internally and externally —…Virtual Reality5 min readVirtual Reality5 min read
Jan 14, 202210 Streaming Trends for 2022Barry Owen We’ve said it before, and we’ll say it again: video is revolutionizing business. The healthcare sector now relies on video-connected wellness devices, remote surgical capabilities, and smart hospitals equipped with AI-based surveillance for day-to-day operations. …Streaming14 min readStreaming14 min read
Dec 7, 2021Simulcasting: What It Is and How It WorksTraci Ruether For most broadcasters, the goal is simple: reach as many viewers as possible. Achieving this, however, is a bit more complex. Not only is there more content than ever before, but also more platforms competing for your audience’s attention. Enter simulcasting. Also called multistreaming, simulcasting is a technical…Broadcasting6 min readBroadcasting6 min read
